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Never sell the news short, or at least what we will call "internet news". Many online press release sites have newsfeed channels directly into
Google News, MSN News, Yahoo! News and the like. It is very useful to be mentioned or included in any such newsfeed, either directly or indirectly. If you are a website designer, marketing specialist or SEO Optimizer then the services of PRWeb are highly recommended, and will integrate perfectly into your client package.
PRWEB Press Release Distribution - This is a great site where you can submit a news release or press release.
I list this company because they are the best Buzz Creator press release service online. Their release service flows directly into the news channels online. This alone can result in your business getting attention from a source, or sources you may have never considered. Your press release may be picked up and passed along many times, and published on many websites.
Are you looking for an easy, cost effective way to create buzz, build relationships and get people talking? PRWeb is the easy way to share your news with millions of potential customers, journalists and more. PRWeb will help you increase online visibility, build credibility and help you stand out from the crowd!
Increase traffic to your website, Optimize your ranking in search engines like Google, Guaranteed placement of your press release on top sites like Yahoo! News, Send your release to media outlets like USA Today, The Wall Street Journal and The New York Times will
track how many people view your headline and read your release.
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Keep the following points in mind when writing your press release. These will make your release more effective and likely to be read and acted upon. Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it. Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers' attention. Do not blow it with a weak opening. Write for the Media. On occasion, media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure. Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting? Let's assume that you have just spent a lot of effort to launch a new online store. Announcing your company's opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question, "Why should anyone care?" and make sure your announcement has some news values such as timeliness, uniqueness or something truly unusual. Avoid clich?s such as "customers save money" or "great customer service." Focus on the aspects of your news item that truly set you apart from everyone else. Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service. If you are reporting on a corporate milestone, make sure that you attribute your success or failures to one or more events. If your company has experienced significant growth, tell the world what you did right. Show the cause and effect. Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments, perhaps it would be a good idea to set your press release aside until you have more exciting news to share. Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit. Pick an angle. Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good news hook. Use active, not passive, voice. Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well. For example, "The committee exhibited severe hostility over the incident." reads better if changed to "The committee was enraged over the incident." Writing in this manner, helps guarantee that your press release will be read. Economics of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as "added bonus" or "first time ever". If you can tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count. Beware of jargon. While a limited amount of jargon will be required if your goal is to optimize your news release for online search engines, the best way to communicate your news is to speak plainly, using ordinary language. Jargon is language specific to certain professions or groups and is not appropriate for general readership. Avoid such terms as "capacity planning techniques" "extrapolate" and "prioritized evaluative procedures." Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!! Get Permission. Companies are very protective about their reputation. Be sure that you have written permission before including information or quotes from employees or affiliates of other companies or organizations. Any dispute resolution will favor the other company, meaning that your press release may get pulled. About your company. Your press release should end with a short paragraph that describes your company, products, service and a short company history. If you are filing a joint press release, include information for both companies.
PRWeb is certainly one of the best services available. Their reach is very strong and effective. If you are willing to spend a small amount of money, your press release can get more attention than placing 1,000 free ads in 1,000 free websites.
PRWeb has been at this for a long time and has all the bells and whistles. Many online and offline editors pay closer attention to the PRWeb releases than to other sources. It is just a really good company and they have one objective; Publishing your press release.
PRWeb has great integrity and reputation in the media community. You can select many other ways to publish a news release, but certanily none are better. In fact, depending on which ones you select, you might use 3 or 4 other companies, and only get half the response that you get from a release sent through PRWeb. I have used this service and I know. It is effective.
Basic services used to be free, with options to pay at certain levels for added attention on the PRWeb site. Now their model is for everyone to pay. Normally I don't like this kind of thing, but with PRWeb it is worth the cost. If you take the time to look around, you will find many other press release distribution services that cost more and cannot guarantee greater
reach.
PRWEB GETS ATTENTION - IT GETS READ
Testimonials: Business Owners who have used PRWeb Press Release Service
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Watch the results on your site stats counter, metrics service or counter. It can make the difference between success or failure. PRWeb just has more important connections and influence on the web. Newspaper editors watch the PRWeb newsfeed every day. Maybe you will get the additional benefit of being featured in a big paper article. Whatever, even if you don't it is the online effect that truly underscored PRWeb as being the best BUZZ Maker. Using PRWeb services can result in getting highly targeted traffic to your website.
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